Increase roi from drift chatbots with experimentation a step-by-step guide optimizely blog malignant fibrous histiocytoma survival rate

The marketing toolkit is ever expanding and chatbots are currently malignant fibrous histiocytoma survival rate exploding, especially in the B2B space. Here at Optimizely we recently have begun using Drift chatbots. Like us, many companies today are using chatbots on their website as malignant fibrous histiocytoma survival rate a way to engage in real-time with customers and prospects. This allows salespeople to connect faster, support to unblock customers faster and marketing to present content malignant fibrous histiocytoma survival rate to customers at the right time and in the right malignant fibrous histiocytoma survival rate place, in a personalized, conversational way.

As the Program Manager for Experimentation and Optimization at Optimizely malignant fibrous histiocytoma survival rate I became interested in answering these questions for myself and malignant fibrous histiocytoma survival rate our company. So, I moved forward with building a Drift integration with Optimizely malignant fibrous histiocytoma survival rate using Extensions , which you can think of as re-usable experiment variation templates. This means you won’t need to touch any to get up and running malignant fibrous histiocytoma survival rate with experimenting on your Drift chatbots! Though if you’re interested, I’ve included the code snippets below.

Next, we will use an Optimizely Extension to activate Drift within malignant fibrous histiocytoma survival rate a variation in an experiment. An Extension allows you to create a template for anything malignant fibrous histiocytoma survival rate that you might repeat across multiple experiments. For example, you might have a modal on your website where the malignant fibrous histiocytoma survival rate design stays the same, but what you are promoting within it changes, i.e. just the text, links and images. An Extension is useful here as you can create the malignant fibrous histiocytoma survival rate baseline modal design and create an interface to make changes malignant fibrous histiocytoma survival rate to the text, images and links without having to interact with the code malignant fibrous histiocytoma survival rate powering the modal.

Extensions can be used when building experiments as a “variation template” and are useful in situations like this, where the baseline code for the variation is similar and malignant fibrous histiocytoma survival rate only specific components are changing. For us, we have been using the same code to activate the malignant fibrous histiocytoma survival rate chatbot each time, the only thing changing is which chatbot we are showing, based on the Drift ID we will pass to the malignant fibrous histiocytoma survival rate Extension.

If you’re curious what code is under the hood or prefer malignant fibrous histiocytoma survival rate to activate Drift directly in the variation as opposed to malignant fibrous histiocytoma survival rate using the Extension, you can find the activation code is below. This is useful if you want to make modifications to malignant fibrous histiocytoma survival rate the integration as opposed to using the out-of-box version or do not have access to Extensions within malignant fibrous histiocytoma survival rate your current Optimizely plan. // define optimizely utility library

How are we going to analyze which Drift chatbot is malignant fibrous histiocytoma survival rate performing best? We’ll do so by sending events back to Optimizely as malignant fibrous histiocytoma survival rate the user interacts with the Chatbot on our site, so we will need to get those events set-up before launching our first experiment. This will be done via a *ONE TIME SET-UP* of event tracking that can be leveraged for all Drift malignant fibrous histiocytoma survival rate Chatbot experiments moving forward.

Step 1: Add Custom Events to Project JavaScript by adding the following malignant fibrous histiocytoma survival rate code snippet to Project JavaScript (Home > Settings > Project Javascript). At a high level, this code checks to see if a user has interacted malignant fibrous histiocytoma survival rate with the Drift chatbot in real time and sends those malignant fibrous histiocytoma survival rate events back to Optimizely to be included in experiment results. // // define optimizely utility library

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